October is widely recognised as Breast Cancer Awareness Month – a time when people across the country unite in pink to raise awareness, honour those affected and contribute to ongoing research and support efforts. We were incredibly proud to stand beside MPC in donning pink work shirts across the month, showing our support in a bright, bold and meaningful way.
While the shirts were a change from our usual uniform, the message behind them carried real weight. Each pink shirt worn on-site or in the office sparked conversation, reminded us of the cause and helped keep breast cancer awareness front of mind in our workplaces and communities.
A National Movement, A Local Impact
Breast cancer is the most commonly diagnosed cancer among women in Australia, with 1 in 7 women expected to be diagnosed in their lifetime. While it primarily affects women, men are not immune – around 1 in 600 Australian men will also be diagnosed. Early detection, research and support services are all vital, which is why community-led initiatives like this make a real difference.
For us, being able to play even a small part in this larger effort meant a lot. It was more than a change in uniform – it was a symbol of solidarity and a reminder that we all have a role to play in supporting those affected, whether through fundraising, education, or simply spreading awareness.
Community at the Heart
Partnering with MPC for this initiative made the experience all the more meaningful. They’ve long been champions of community-driven causes and it was inspiring to join forces on something that touches so many lives.
It’s not every day you get to swap out the hi-vis for something a little brighter and we’ll admit – it brought a bit of fresh energy to the workday. But most importantly, it reminded us of the power of unity and purpose. Whether on a remote worksite or in a bustling office, those pink shirts helped spark conversations that matter.
A Cause Worth Standing Behind
Breast Cancer Awareness Month serves as a crucial reminder of how far we’ve come and how far we still have to go. Thanks to awareness campaigns and fundraising efforts across the country, survival rates continue to improve. In fact, the five-year survival rate for breast cancer in Australia is now over 90% – a testament to the dedication of researchers, medical professionals and supporters alike.
Still, the work is far from over. Awareness remains one of our strongest tools, helping more people detect signs early, seek support and feel less alone in their journey.
Looking Ahead
We’re grateful to have been involved, and we’re even more grateful for the people who made the initiative what it was – from the team at MPC to our own staff who embraced the pink and wore it with pride. It was a small gesture with a big heart behind it, and it’s exactly the kind of thing that reminds us why we do what we do.
Because at the end of the day, we’re not just here to do a job – we’re here to build a culture that supports people, celebrates community and isn’t afraid to wear its heart (and its pink) on its sleeve.
